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The 2012 Isle of Man TT was officially launched last week, and Arai took the opportunity to present their latest Limited Edition TT Series RX-7GP helmet in front of a packed crowd at the Villa Marina. The helmet was unveiled by MotoGP superstar Cal Crutchlow and Arai’s Racing Manager Olaf Van Schijndel, and the stunning design received an enthusiastic response from the audience.

This third and final helmet in the series of limited edition designs by Italian master Aldo Drudi, follows on from 2010’s black/gold TT track-based artwork and 2011’s tribute to ‘100 years of the Mountain Course’. It offers a striking conclusion to the series summing up the TT spirit with the world famous ‘triskelion’ three legs of man symbol prominent on the front of the helmet. The iconic TT letters feature in black on a classic gold background and a bold chequered flag completes the design, circling the base of the helmet.

Underneath the trick paintwork is Arai’s RX-7 GP, a racing helmet considered by many as the benchmark against which all others are measured. Featuring a peripherally belted Structural Net Composite (SNC) shell, with hyper ridge strengthening in its lower section and wider aperture (plus larger visor) for better vision the RX-7 GP not only meets, but also exceeds the specified requirements and approval criteria of both the European ECE R22-05 and the American SNELL M2010 standards and is also built to withstand the SNELL impact penetration tests.

The Arai third Limited Edition TT Series RX-7 GP helmet comes in sizes XS – XL with an RRP of £775 and is available in the UK from Crossan Motorcycles Limited and orders can be now placed on line at www.thevisorshop.com. The helmet can also be purchased directly at the Isle of Man TT from 26th May through to 10^th June, 2012 at Crossan Motorcycles’ shop unit situated in its usual position on the start/finish straight in Nobles Park.

Further information on the third Limited Limited Edition TT Series RX-7 GP can be obtained from Arai’s mini website via the main site www.araihelmet-europe.com.

Arai Helmet Europe has appointed MotoDirect as the new distributor for the UK. The transition of the distributorship, including the current stock, is expected to take place in May this year.

The innovative, individual marketing approach towards the Arai brand and the talent to understand and to anticipate product trends were decisive factors. Furthermore MotoDirect is a very well respected distributor and this together with the matching professional, yet passionate attitude towards the Arai brand, have made MotoDirect the first choice for the Arai distributorship.

As MotoDirect is highly experienced in developing premium brand business and building up the existing dealer network, customer and media relations, Arai firmly believes in expanding the Arai brand awareness and premium image in the UK even further in 2012.

Debbie Bullock (managing director MotoDirect):  “We are extremely proud that Arai Helmet Europe has appointed MotoDirect as their new UK distributor. With MotoDirect’s experience and passion we are sure this new relationship will strengthen both Arai’s and MotoDirect’s reputation for both quality and excellence.”

Ingmar Stroeven (managing director Arai Helmet Europe): “The individual, personalized approach of MotoDirect immediately appealed to us. We strongly believe in the ability of MotoDirect to move Arai forward. As a highly respected distributor in the UK, MotoDirect adds additional value to the Arai brand. We are therefore confident that we will develop a long lasting, successful relationship.”

For additional information about MotoDirect, please contact: Chris Day - chris.day@moto-direct.com / +44 (0) 1773 864435.

For additional information about Arai Helmet Europe, please contact: Sander van de Water – swater@araieur.nl / +31 33 25 410 10.

Photo caption left to right:
Sander van de Water (Arai Europe – Account Manager UK)
Roland Bullock (MotoDirect – Managing Director)
Kaoru Yoshimura (Arai Japan – Export Manager)
Shigeyuki Harada (Arai Japan – Vice President)
Jonny Towers (MotoDirect – Managing Director)
Debbie Bullock (MotoDirect – Managing Director)
Ingmar Stroeven (Arai Europe – Managing Director)